happy to inform you all that once again my "Letters to the editor" is published in Indian Express-Bhubaneswar edition dated 21st Feb,2008.It was on "ICL Bidding".
Read it and gimme a feedback.
Regards,
Manasa Nayak
09937022518
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ICL BIDDING-------------------
Dear Sir,
In the ancient past,bidding of the slaves was a common practice.On the basis of a person's health and robustness,they were bought by their masters.The IPL bidding was just the modern version of it.It is sad to know that sportsmen are sold out like commodities.
IPL is a very good marketing gimmick.It is just a business venture to make money.The objective is not to improve the game of cricket in grass root level which is actually the need of the hour.BCCI just wanted to show their rivalry against Kapil Dev & co's ICL.It is also interesting that ICL is having more Indian players who were consistently doing well in Ranji matches,Duleep trophy etc but ignored by the Indian selectors.Thus in frustration,they joined ICL to earn sufficient and be under the guidance of Kapil Dev,Sandip Patil and many more luminaries who were instrumental in winning the World Cup in 1983.
Some corporates like GMR,Reliance,UB group are considering it as a brand building exercise rather.However, I believe that they should have followed the footsteps of a HUL which is running a Operation Shakti.HUL successfully enhanced it's market share in rural areas and also enhanced it's brand equity by helping the SHGs who were struggling for their bread and butter.Even HUL generated revenue but may be some percentage of it was atleast shared with the community people.
If we analyse the bidding results,it is hard to difficult to believe that a player of Adam Gilchrist's calibre was sold out at a lower price than Dhoni.Being an Indian,I am happy but as a sports enthusiatic,may not agree with it.More than sportsmanship,the sex appeal was an important criteria while bidding.
Now,if we make an effort to come out with some positive impact on the society,then may be,more youth will be influenced by this and will definitely consider being a cricketer rather than being a manager,teacher or a
banker.But the problem is that all good coaches,physical trainers are either part of ICL or IPL.Thus they will be running short of mentors who will enhance their skillsets further.This will lead to dearth of quality inputs in the grassroot level.
Some sportsmen are also ignoring their assignments with their own country and are grabbing these smart money making opportunities in both hands.This is not a good sign to the sports fraternity.Still hope for the best however be prepared for the worst.
Regards,
Mr.Bay Leaf
Manas Nayak
09937022518
http://kwizpakodah.blogspot.com/
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