Thursday, June 14, 2007

Enhancing Learning Curve with 'It happened in India'

Do you know Gopi Kukde?

May be the anser will be "Neh..No".Who's this???

However if I ask, 'Do you know the Onida Devil?'Yes, I do.

'Do you know pan pasand?'Answer: will be yah.."Shadi aur tumse,kabhi nahin".

All these are brainchild and creation of Gopijee.A relatively unknown advertising legend who hardly comes in any of the glossy suppliments, is also a key contributor in success of Kishore Biyani's successful communication with the Indian mass.

His localised,indigeneous lines like "channe ke bhaw kajju","rue er dame iellish","stall ke bhaw balcony" imprinted the value proposition of 'Big Bazaar'during the launch of their outlets across India through hoardings.

His "ab asli paise bachaiye" campaign created a uproar among consumers in mumbai during a promotional campaign and activation.

Big Bazaar printed hundred rupees notes of exact size and behind it mentioned the address of nearby Big Bazaar with the tag line "ab asli paise bachaiye' in bold and it was distributed at VT in mumbai.It looked like an original note and people flocked to have a piece of it.At last,even the police arrested the salesman who was doing this promotion.Later he was released and was not charged of printing fake notes.

Due to KB,today I know about Gopi Kukde the great.Thanks.

Friday, June 8, 2007

Some Fav.Questions from Blonnet Quiz

1.OS is the IATA code of ...? Ans:- SpiceJet
2.Band-Aid is a Johnson & Johnson brand. Whose brand is the 'Back-aid' pain relieving cream? Ans:- Dabur
3.This pertains to a rumour about the original colour of the Coca-Cola drink. The company in its Web site has this clarification: "This is indeed just a rumour. Although the famous contour bottle is —, Coca-Cola has always been brown in colour, sinc e its start in 1886." What's the contour bottle's colour? Ans:- Green
4."In an — World." It's an incomplete campaign line. What vodka brand name could complete it? Ans:-Absolut
5.In 1989, he spent nearly $7 million of his company's funds on a corporate jet and named it 'The Indefensible.' Reason: He himself had earlier been critical of such purchases by corporate chiefs. Who's he? Ans:-Warren Buffet
6.Sara Forden's book with the base line 'A Sensational Story of Murder, Madness, Glamour, and Greed' is about which fashion house? Ans:-Gucci

Save Endangered Heritages of India

The World Monument Watch has come out with a list of the 100 most endangered heritage sites in the world which includes five Indian sites.

The Indian sites are Srinagar Heritage Zone (J&K), Leh Old Town (J&K), Amber (Rajasthan), Jantar Mantar (Jaipur, Rajasthan) and Chettinad (Chennai, Tamil Nadu).

All the Indian sites are threatened by development pressures, environmental changes, demolition, and vandalism.