Tuesday, May 15, 2007

Forhans-'yeh jhaagwalaa hai?'

  • It was the non-foaming fluoride brand was known as "toothpaste created by a dentist" in the 1960s.
  • Earlier owned by Geoffrey Manners,the brand's advertisement was very popular.Forhans-'yeh jhaagwalaa hai?'
  • The brand did well in the 1970s and moved into Wyeth stable,Where the two companies merged in July 2002.However,the toothpaste did not fit into the core business of the pharma company and was sold to a little known company,John Oak Remedies,in 2005.
  • Mumbai based Anchor group has acquired Forhans and ready to relaunch it.

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