THE STRATEGIST QUIZ-BUSINESS STANDARD-17/04/07

1. Which Indian FMCG company has adapted a strategy called Total Football Management this year?

(MARICO),When Johan Cruyff led the Dutch team to the runner-up position in the 1974 FIFA World Cup, he was often found in unexpected places. Officially he played center forward, but in the middle of a game he would suddenly switch roles. He would move to the defense while somebody else took his position. It was a system called Total Football, which required the whole team to have multiple skills. Succeeding at Total Football calls for versatility that is rarely available to most teams, but Cruyff was in a class by him self. In the 1974 World Cup, he was voted player of the tournament.
2. What is the term used when an individual is replaced by an electronic device (video camera, PC or robot) because he can't be physically present at a meeting? It was coined by Sun Microsystems?

(porta-person)
3. A multinational company plans to introduce the world's most expensive designer shoes that will cost up to Rs.60k a pair. This range of shoes introduced in November last year is branded after a non-vegetarian’s delight and currently has an MRP of 20k a pair. Name the company and the collection?

(Reebok India, Fish Fry collection designed by Manish Arora)
4. This person worked as a research director at a future’s and options trading house in Chicago. He was nominated for the best beard awards in UK.The impact of his creation in the internet era were such that Time magazine listed him among the 100 most influential people in the world. Identify him.

(Jimmy Wales, Founder of Wikipedia.He also runs a charitable organization called Wikimedia foundation)
5. This world famous handcrafted suit goes through 185 steps before it is ready for sale. It gets its name from the Croatian island,famous as a golf and polo gateways frequented by aristrocrats in the 1920’s and 1930’s.It dressed the actor who took over as the fifth James Bond too. Name it.

(Brioni)
6. Which was the first company to launch “chota packs” targeted at the urban lower middle class and the rural middle class.

(Rasna)
7. Name the first retail company to be listed on the BSE.At one point of time, Bal Gangadhar Tilak was also on this company’s board?

(The Bombay store)It was established as Bombay swadeshi co-operative stores Ltd in 1905.It was listed on the BSE in 1963.In 1995,it got its present name.
8. Which bank incorporated in 1907 in India was first known as “The Bank”. It was renamed after being nationalized in 1969.

(The Chennai based Indian Bank)
9. What was the name of the world’s first in-flight magazine?Also name the airline that launched it.

(Clipper Magazine, introduced by Pan-Am Airlines)
10. Which company is picking athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Olympic Games? The selection criteria will ensure that the athletes are tech savvy?

(Lenovo.The selection criteria will include the athlete’s interest in technology and how his or her training permits the use of technology.