Dear All,
Some good questions from Brand Equity Quiz-2007 ,regional round held at Bangaluru & Chennai.Derek had come up with some nice questions as follows,
1.What’s common between a UK-based charity, a Spanish clothing chain, a South African low-cost airline and something that mummy gives me to eat?
Ans:-(Mango)
Mango is a UK registered charity. Our mission is to strengthen the financial management of Non Governmental Organisations (NGOs).
Mango clothing chain which is famous retailer in Spain.
Mango is an internet-based low-cost airline operating in South Africa, and is wholly owned by South African Airways. It competes directly with the likes of rivals Kulula and 1Time.
2.What a "BORQINI" was?
Ans:-(A bikini for Arabs)
3.What is a freemium?
Ans:-(The freemium business model works by offering basic services for free, while charging a premium for advanced or special features. The word freemium is a portmanteau created by combining the two aspects of the business model: free + premium[1]. The business model has gained popularity with Web 2.0 companies[2].)
4.What is a prosumer?
Ans:-(This word is becoming fairly common but can be confusing, as it has two meanings. It was coined in 1980 by the futurist Alvin Toffler — in his book The Third Wave — as a blend of producer and consumer. He used it to describe a possible future type of consumer who would become involved in the design and manufacture of products, so they could be made to individual specification. He argued that we would then no longer be a passive market upon which industry dumped consumer goods but a part of the creative process.)
5.What was Al Ries's famous four letter wordanswer when asked "what's the size of the market when you are launching a product?
Ans:-(Zero,since markets do not exist but have to be built.)
6.Why did HLL call Dalda,Dalda?
Ans:-(Since the first dealer Dada added a "L" for Levers to the name.)
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